NWSL Floating PITCH Activation
An activation that truly made more than just waves.
All Aboard the
World’s Coolest Soccer Pitch.
To kick off NWSL Championship Week, a bold brand activation transformed a barge in San Francisco Bay into a fully functional floating soccer pitch beneath the Golden Gate Bridge. This activation became a broadcast-ready moment seen by millions, setting a new standard for large-scale activations.
Our team supported the project from early planning stages all the way through execution. We produced, and installed all of the sponsorship branded graphics around the barge and custom cut the turf to create a regulation style look. Ensuring a camera ready product.
The result was the transformation of a WWII barge into a floating soccer field. This project showcased the power of bold ideas and custom fabrication to create an unforgettable sports activations that drove engagement, media impact, and brand visibility on a global stage. For more on the project check out our blog post.
