Big Ten Network wanted to create a visually stunning display for its weekly Big Ten Network Tailgate pregame show. Harmonic Media’s solution was to bring BTN’s hashtag to life in a 3′ tall, 35′ long display covered in grass, and bigger-than-life transportable football stand.
Harmonic Media partnered with a top experiential marketing company on this massive project, and they had one big request: create a display that was eas to set up and transport, yet durable enough to visit a different Big Ten campus each week during the season.
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