A vehicle wrap is essentially a digitally-printed mobile billboard. The possibilities of vinyl wraps are endless. You can choose monochromatic or full color graphics. Basic typography or an extremely detailed design. Covering the entire vehicle (including the windows) or just a partial wrap. No matter which options you choose, you’ll be helping to steer your brand in the right direction.
98 percent of Americans indicated they notice media targeting vehicle drivers and passengers.
Source: Creative Composition Inc.
Don’t just take our word for it. We’ll let the automotive wrap industry do the talking. Valued at 4 billion USD in 2020, it has an expected compound annual growth rate (CAGR) of 22.4 percent from 2021 to 2028. And the increasing demand for mobile advertisement is one of the main factors fueling that escalation. As a business owner, you don’t want to complacently remain in cruise control while opportunities like this pass you by — be smart about when and how you switch gears in your marketing tactics.
Vehicle Wraps That Rev Up Revenue
There are as many vehicle wrap benefits as there are models of cars. That being said, we are going to share the ones that matter most to businesses. After all, when you are aiming to achieve long-term success, it’s the bottom dollar that counts. Just ask Mr. Wonderful from Shark Tank. Here are some of the reasons vehicle wraps are such an attractive marketing option.
Affordable Marketing - Raise your hand if you enjoy getting more bang for your buck. We don’t know about you, but at Harmonic Media, we love a good deal. And we work hard to get them for our clients as well. At a cost of less than $44 per million impressions, car wraps can claim the lowest cost per impression rate of any other form of advertising! The main takeaway: This levels the advertising playing field for small business owners who are trying to compete with big-box stores.
Increased Brand Recognition - You know how the saying goes: Out of sight out of mind. So the solution is to get as many eyes on your brand as possible. You want consumers to become familiar with your business. To know its name. And to ultimately give you a call when they need the product or service you offer. Vehicle wraps are one of the most effective ways to make sure your brand is seen. It’s all about getting your customer acquisition cost down and driving your business (literally) with a vehicle wrap is a great way to get new business. From there, it’s up to you to build their trust and turn a one-time customer into a loyal brand ambassador.
One vehicle wrap can generate between 30,000 to 80,000 impressions daily.
Source: Creative Composition Inc.
Cover More Miles - A vehicle wrap makes your brand mobile. You’ll be marketing your business everywhere and anywhere you go. This means you are not geographically limiting your target demographic. For those looking to take their business to the next level, having the ability to reach a wider audience is a big deal. But wait…there’s more! Vehicle wraps don’t just go the distance — they stand the test of time. Depending on maintenance practices, a proper vinyl vehicle wrap can last up to 5 years. If it sounds like an impressive return on your investment, that’s because it is.
The Many Sides Of A Vehicle Wrap
In addition to the professional purposes of a vehicle wrap, there are personal projects as well. And Harmonic is equally as passionate about those. Check out the latest project we completed. It was a real life “Pimp My Ride” scenario and we loved every minute of it.
Our client, Roxy Blu, is an extremely talented interior designer. Oftentimes, she finds herself onsite, surrounded by construction, dirt and debris. One day, she had an “aha” moment. How freakin’ awesome would it be to have an RV with a brilliant interior design?!
It would serve as a workspace for when Roxy Blu was in the midst of one of her residential projects. And with an equally as stunning exterior design (thanks to her sister, Castle Searcy) this RV would become a great conversation starter. Anyone who walked or drove past would inevitably want to know more about the story behind this one-of-a-kind wrapped vehicle.
Vehicle Wrap Words Of Wisdom
In Harmonic’s humble opinion, the more innovative and intriguing, the better. If the goal of your vehicle wrap is to improve your business venture, make sure the message and design are clear. Make sure to put your vehicle out rack up those miles. In the world of vehicle wraps, getting around is a good thing. If it’s a passion project the number one rule is to have fun. Enjoy the process and make sure the end result is an authentic representation of your vision.
Thankfully, Harmonic Media has all the space and the design skills necessary to help you get the most out of your vehicle wrap no matter what the inspiration or end goal. This is where we wrap up the blog post and invite you to get the conversation started.
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