Creative Fabrication & Designs

Big Ten Network – Tailgate Display

Big Ten Network wanted to create a visually stunning display for its weekly Big Ten Network Tailgate pregame show. Harmonic Media’s solution was to bring BTN’s hashtag to life in a 3′ tall, 35′ long display covered in grass, and bigger-than-life transportable football stand.

Harmonic Media partnered with a top experiential marketing company on this massive project, and they had one big request: create a display that was eas to set up and transport, yet durable enough to visit a different Big Ten campus each week during the season.

Project Highlights:

  • Display tagged in thousands of social media posts #BTNTAILGATE
  • Exhibit traveled to 15 Big Ten campuses
  • Each BTN Tailgate event featured unique messaging on the football stand